With T-Mobile’s “Simple Choice with No Credit Check” rate plan still unannounced, changes behind the scenes aren’t entirely unexpected or surprising. Given that, it came as little surprise when this new tidbit was dropped in my inbox indicating T-Mobile had lowered the deposit cost by $10 … [read full article]
With the knowledge that training began yesterday, it’s clear that T-Mobile’s Simple Choice with no credit check rate plan is on the cusp of being announced as part of T-Mobile’s Phase 2 Uncarrier strategy. The plan itself is … [read full article]
T-Mobile’s UNcarrier Phase 2 plan is swinging into gear as employee training kicks off this morning. As expected, Phase 2 revolves around a new Simple Choice As our earlier rumors indicated, at least a portion of Phase 2 will revolve around a new “Simple Choice with no credit check” plan. The bottom line here … [read full article]
A thought occurred to me shortly after the Sony Xperia Z announcement yesterday (yes, I have thoughts!) and it circled around the idea that in the last 12 months T-Mobile has come completely around with flagship handsets. Okay, maybe 12 months … [read full article]
Update: Well what do you know, as soon as this post goes up, word comes down that “Phase 2” has been delayed till July 14th. Still no additional details available. There’s not a lot to go on here, but a number of sources have pinpointed June 23rd as the launch of T-Mobile’s [read full article]
Please forgive me for this…but you’ve just been pimped by T-Mobile. Now that I got that out-of-the-way, T-Mobile is adding another round of “celebrities” to their marketing staple with this 50 second spot. Xzibit, famous for his rapping but more famous for his host gig on MTV’s Pimp My Car talks about how he made the switch from AT&T to T-Mobile. Really, just watch this video. Actor, Rapper and … [read full article]
The next advertisement in T-Mobile’s line of Simple Choice TV spots shows just how important Simple Choice is to those of you who live in a shoe. In fact, Simple Choice can help remove the embarrassment of telling your friends you actually live in a giant shoe. I don’t know, maybe living in … [read full article]
Ah T-Mobile, I knew your introductory pricing of $99 down payment wasn’t going to last. As of today, T-Mobile will ask well-qualified customers to drop $149 as their down payment instead of $99 [read full article]
With T-Mobile releasing preliminary numbers during the first few days of April, we had a pretty good idea of what their first quarter results would show. As the official numbers released early this morning, the news is mostly positive, though there is still … [read full article]
With T-Mobile already showing signs of a small turnaround so far in 2013, the race is on to continue highlighting why the new Simple Choice plan is the best the industry has to … [read full article]
