It’s been just over a week since T-Mobile announced its market-changing 4th phase of Uncarrier. The deal is the first of its kind to be introduced as a way to help customers (particularly families) get away from their contracts with other carriers by paying their early termination fees, and giving them money towards their old phones. Since then, … [read full article]
If you’re the CEO of a big company and you get booted out of a concert you really wanted to see, what do you do? Of course, the only answer is to organize your own concert with the same band. That’s exactly what John Legere and T-Mobile have done. On January 23rd at [read full article]
If you’ve been listening or reading any of T-Mobile’s announcements recently, one frequently mentioned topic is churn. Or, in other words, the number of customers canceling contracts and switching to another network. Cowen and Company has just released results of a survey done in the final quarter of last year, and it’s showing T-Mobile in a very positive light. 1,876 … [read full article]
What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike … [read full article]
During last night’s press event, T-Mobile played a selection of promotional videos. Each designed to highlight a key element of the Uncarrier movement. “Welcome to Contract Freedom” The video that announces the exciting new move by Tmo. The one everyone is talking about. It uses dramatic music, bold fonts and real-person tweets all complaining about their carriers and being unable to escape. How fast is fast? T-Mobile will show you Another of T-Mobile’s promotional videos showcases the … [read full article]
Apart from the ETFs of other carriers being paid, T-Mobile made sure we knew they have the best LTE coverage in the U.S. At least, they have the fastest. Results gathered from real-life users’ … [read full article]
Last night, long after I’d gone to bed, John Legere decided he’d crash the AT&T party at CES 2014. The party was being thrown by AT&T for its developers at the Palms Hotel. According to a quick chat with Re/code, he “just wanted to hear Macklemore”, and wasn’t looking to make a scene. Although he did arrive … [read full article]
T-Mobile is wreaking havoc in AT&T’s head. Even before Uncarrier 4.0 has gone official, AT&T has struck pre-emptively to offer Tmo users a way out of their contracts. Similar to what we’d already … [read full article]
Of all the CEOs in the wireless industry, there are few that provide the level of entertainment offered up by our very own John Legere. If he’s not dressing as Santa and … [read full article]
With 2013 virtually behind us, it’s impossible for anyone in the tech industry to look at T-Mobile and not be impressed by its moves. Getting rid of the subsidy model that the industry had clung to for so long, then allowing users to upgrade virtually whenever they liked. It wasn’t so much going against the flow as it was changing the … [read full article]
