Tag Archives: T-Mobile

SoftBank & Sprint regrouping to re-think bid, “surprised” by strong opposition

Another report, published yesterday by WSJ states that Sprint and SoftBank executives are regrouping to re-think its potential move to acquire T-Mobile. While many of us aren’t at all shocked, SoftBank and Sprint’s executives have been “surprised by the level of opposition and its public nature”. Although they were certainly expecting some opposition, and always assumed it would need to put forward … [read full article]

AT&T ordered to stop infringing on T-Mobile’s magenta trademark color by Federal Court

Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a … [read full article]

Credit Score changes allow up to 5 lines and reduced deposits for lower-scoring customers

One of the biggest challenges for phone retail staff when selling contracts is signing up lower credit class customers. In T-Mobile’s case specifically, deposits are required for anyone with low credit score. This is pretty common practice, and not only in the States. As a former T-Mobile UK staff member, it was one of the worst feelings having worked through … [read full article]

SoftBank CEO meeting with FCC today, T-Mobile merger discussion on the agenda

Until SoftBank/Sprint makes an official bid for Deutsche Telekom’s controlling stake in T-Mobile US or makes an official statement that it’s not interested, rumors will continue regarding the possible merger. Today, WSJ reports that Masayoshi Son, CEO of SoftBank and Dan Hesse, CEO of Sprint will be meeting with the FCC. Although there are many things to be discussed during the … [read full article]

Moto X users on T-Mobile being invited to test new software

Recent information from T-Mobile Moto X users suggests that Android 4.4.2 could be on its way to your Motorola’s soon. Yesterday, Android Central reported that Tmo user’s who’d signed up to take part in Motorola’s feedback network were receiving invitations to try a new version of software. The email doesn’t give any information on what version of software is going to be … [read full article]

Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach … [read full article]

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold … [read full article]