Tag Archives: T-Mobile

T-Mobile’s new eSIM launched, aims to cut down international costs for connected machines

In the consumer market, T-Mobile’s been taking giant strides towards revolutionizing the traditional market approach taken by carriers. One of its so-called ‘Un-carrier’ moves was to abolish roaming charges for its Simple Choice customers in the latter half of last year. Users could travel to 100 different countries and be able to text and use data (EDGE only) and not … [read full article]

Reuters: Deutsche Telekom keen on U.S. exit, but in no longer in a rush to sell

A fresh report this morning claims that Deutsche Telekom is keen on selling T-Mobile as it seeks to exit the U.S. market place. According to Reuters‘ sources “familiar with the matter“, it sees its 4th position behind the likes of Verizon, AT&T and Sprint as “limiting long-term profitability“. Although T-Mobile’s position as the #4 is one of … [read full article]

T-Mobile named among most innovative companies of 2014, alongside Tesla, Nike and Google

In this year’s list of the 50 most innovative companies in business over at FastCompany.com, the usual brands take up spaces. In the top 20 alone you’ll find Google, Apple, Dropbox, Nike, Netflix, Twitter and Tesla. Companies like these are used to being praised for their innovative approaches to their respective market places. The list almost always ignores carriers because, … [read full article]

SoftBank & Sprint regrouping to re-think bid, “surprised” by strong opposition

Another report, published yesterday by WSJ states that Sprint and SoftBank executives are regrouping to re-think its potential move to acquire T-Mobile. While many of us aren’t at all shocked, SoftBank and Sprint’s executives have been “surprised by the level of opposition and its public nature”. Although they were certainly expecting some opposition, and always assumed it would need to put forward … [read full article]

AT&T ordered to stop infringing on T-Mobile’s magenta trademark color by Federal Court

Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a … [read full article]

Credit Score changes allow up to 5 lines and reduced deposits for lower-scoring customers

One of the biggest challenges for phone retail staff when selling contracts is signing up lower credit class customers. In T-Mobile’s case specifically, deposits are required for anyone with low credit score. This is pretty common practice, and not only in the States. As a former T-Mobile UK staff member, it was one of the worst feelings having worked through … [read full article]