Ever since T-Mobile’s CEO John Legere took the stage at the company’s CES event back in early January, we knew he had a penchant for saying whatever was on his mind. That same sentiment took center stage again yesterday during the Simple Choice event with Legere kicking things off calling for “Stop the bullshit” in reference to the industry’s traditional subsidy model. If you … [read full article]
Sprint is the newest T-Mobile competitor to sound off on the Magenta approach to ending the subsidy model in the wireless industry once and for all. According to senior execs at Sprint, Sprint will take a cautious approach and look at the economics of the move … [read full article]
As we wait for official T-Mobile word that Las Vegas is live as their first LTE market, there are plenty of lingering questions regarding any LTE announcement. Perhaps the most important of these questions are — will T-Mobile … [read full article]
In a conversation with Reuters following T-Mobile’s press event last night, CEO John Legere said his company will start selling the iPhone in “about three to four months.” … [read full article]
Good news for those of you looking to make the switch over to T-Mobile’s Value Plans as some future changes beginning August 19th might help reduce the cost of the migration fee. As it stands now, migration fees are calculated based on the time in contract tenure and it will soon move to the timeframe since the last handset subsidy. Given that you … [read full article]
T-Mobile’s efforts to cut subsidies amid trim margins have often been looked at it with shrugged shoulders by the larger carriers, at least while they weren’t looking at the same slim margins as T-Mobile USA. Now, Both Verizon and AT&T, the nation’s top two carriers are starting to scale back their own cheap upgrade offers to devices such as Apple’s iPhone and other … [read full article]
As the Oracle v. Google trial continues today over patents, documents shown during the trial hinted that Google mentioned to T-Mobile back in 2006 that it wanted to subsidize Android data plans for $9.99. By Google’s math, customers would pay just $9.99 a month for unlimited data — to help subsidize the reduced cost, the company would forgo commissions it would … [read full article]
There is little question that device subsidies are a hotbed of the US wireless industry with a variety set of viewpoints about their usefulness. One man who doesn’t see them as a beneficial part of the marketplace is T-Mobile CMO Cole Brodman, who last … [read full article]
Speaking at the GeekWire Summit, T-Mobile CMO Cole Brodman says carrier subsidies are hurting the industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, … [read full article]
Right on schedule T-Mobile has unveiled the Classic and Value rate plan selections and they are now ready for your buying pleasure.The new plans represent yet another industry first for T-Mobile as they attempt to move customers away from the equipment subsidy model that has been a … [read full article]
