It will come as little shock or surprise that T-Mobile’s competition is watching their move away from subsidies, a point reiterated by Verizon and AT&T execs in Las Vegas this week. T-Mobile may not pose a large threat to the dominant telecommunication positions of Verizon and AT&T, but it’s foolish to think the … [read full article]
T-Mobile’s efforts to cut subsidies amid trim margins have often been looked at it with shrugged shoulders by the larger carriers, at least while they weren’t looking at the same slim margins as T-Mobile USA. Now, Both Verizon and AT&T, the nation’s top two carriers are starting to scale back their own cheap upgrade offers to devices such as Apple’s iPhone and other … [read full article]
There is little question that device subsidies are a hotbed of the US wireless industry with a variety set of viewpoints about their usefulness. One man who doesn’t see them as a beneficial part of the marketplace is T-Mobile CMO Cole Brodman, who last … [read full article]
