Looking at the U.S. wireless industry over the past couple of years seems to be indicating one thing to me: At some point in the future, truly unlimited data plans will die. Speaking at the Re/code conference yesterday, Sprint’s CEO Marcelo Claure stated that – although unlimited works really well for Sprint now – at some point, it will stop offering unlimited data plans. As the … [read full article]
T-Mobile announced yesterday that – as part of its Memorial Day weekend … [read full article]
With the past 9 major Uncarrier moves, T-Mobile has gone from being the wounded underdog to being the unlikely hero on the story of U.S. wireless. Every major move has been to remove a customer pain point and address things that somehow became the status quo, despite the fact subscribers hate them. Whether [read full article]
Today, MetroPCS – T-Mobile’s primary prepaid brand – announced a brand new promotional plan for customers who walk in to its stores. For $30 per month (including taxes/fees) subscribers can walk out with unlimited talk, text and data with 1GB 4G data. This is an in-store exclusive which means, sadly, you can’t grab it online. You have to go to a brick-and-mortar MetroPCS … [read full article]
In T-Mobile’s support pages, the company has announced that from March 22nd it will be changing some of the taxes and fees on its plans. The carrier states that this should result in a bill decrease for the majority of its customers, but for some, bills will remain the same or increase by no more than 1-2% of the total … [read full article]
Last year, T-Mobile teamed up with Univision to create a new prepaid brand aimed at the Hispanic market. Today, the company announced a new benefit to choosing its affordable price plans. Depending which plan you choose, you’re allotted a specific amount of international … [read full article]
MetroPCS this morning announced that it’s launching the “undisputed best Unlimited LTE data plan” in the prepaid industry. For a limited time, customers can sign up and get unlimited LTE data for $50 per month. And if you sign up by April 5th, there’s no “pre-planned end date”, so you keep it. As well as kicking off these new unlimited plans, MetroPCS is offering a … [read full article]
A week ago, we pushed out an article asking how you felt about T-Mobile strategy in switching customers from older, legacy plans to new Simple Choice offers. It became clear beforehand … [read full article]
Having had such a good year in 2013, I wasn’t all that optimistic about 2014. After all, following up an industry changing year with another is as difficult as releasing a great second album or movie sequel. I mean, you’ve all watched The Matrix Reloaded, right? But, being the ever-persistent Un-carrier, T-Mo decided not to pay any attention to the script. Instead, its 2014 was … [read full article]
Well that didn’t take long.. Just an hour after we published our report outing the new plans, T-Mobile has [read full article]
