Tag Archives: National Advertising Division

NAD Supports T-Mobile’s ‘First and Only’ Starlink Partnership Claim

When T-Mobile announced that they are the “first and only” U.S. wireless provider to partner with Starlink, it was contested by Verizon Communications Inc. The latter challenged its rival’s claim and alerted the National Advertising Division to further review the claim.  Today, the BBB has released its findings and it supports T-Mobile’s claim that they are the “first and only U.S. wireless provider to keep you connected in places never thought possible with the world’s largest satellite-to-cell … [read full article]

The NAD Advises T-Mobile to Drop or Change “Price Lock” Claim from Ads

Update 6/18/24 7:42 pm EST: T-Mobile released a statement to clarify NAD’s recommendation: “We believe the challenged ads clearly communicated our generous Price Lock benefit, which offers customers on eligible rate plans the opportunity to get their final month’s service charges paid by us if their price changes and they let us know they’ve chosen to leave. We will continue to offer Price Lock to customers but will take the NAD’s recommendations for clarifying the offer into … [read full article]

NAD recommends T-Mobile to stop using “Save Up to 50%” claim

The BBB National Programs’ National Advertising Division (NAD) has released a recommendation today for T-Mobile’s Advertising department. According to its release, they recommend the Un-carrier to discontinue its claims that customers can “save up to 50% vs. National FCC Broadband Rate Benchmark.” This is in reference to T-Mobile Home Internet ads.  For quite some time now, T-Mobile has been claiming that customers can save up to 50% when they purchase T-Mobile’s service compared to its competitors.  The … [read full article]

T-Mobile advised to be careful of using “aspirational” 5G ads

t-mobile-advised-to-be-careful-of-aspirational-5G-ads

T-Mobile is currently facing complaints about its ‘aspirational’ ads.  According to the report, the National Advertising Division (NAD) of BBB National Programs recommended the Un-Carrier to make changes to its advertising claims. In particular, it pointed to the claims of imminent availability of promoted benefits to customers that come from the merger between Sprint and T-Mobile. Apparently, AT&T Services, Inc. challenged T-Mobile’s claims of having “the best 5G network”, the “most reliable 5G network”, and the “best … [read full article]

National Advertising Division takes issue with claims in T-Mobile’s TVision ad

T-Mobile has been called out for some of the claims it made in an advertisement for its TVision home television service. The National Advertising Division, part of the Better Business Bureau, has recommended that T-Mobile discontinue some of the claims it made in a previous TVision ad. The claims were challenged by Charter Communications. The NAD says that in the TVision ad, T-Mobile described the … [read full article]