T-Mobile COO Mike Sievert teases new promo plan that includes Mobile Without Borders
UPDATE: Sievert also teased the new plan in an interview with CNET, describing it as “big, bold, and cool.” Last week [read full article]
Net Neutrality rules shouldn’t impact T-Mobile’s Music Freedom offer
It wasn’t long ago that the FCC finally announced what American consumers nationwide wanted to hear: Internet was being re-classified and net neutrality is coming in. At least, that’s the plan. Once classed as a utility under Title II, internet – both mobile and fixed … [read full article]
Mike Sievert being promoted to COO in T-Mobile executive re-shuffle
In an email sent out to all T-Mobile employees this morning, John Legere outlined a corporate re-shuffle taking place at the Un-carrier. Undoubtedly, the biggest news is Mike Sievert’s move from CMO (chief marketing officer) to COO (chief operating officer). In the memo to staff – which we’ve been able to look at (thanks to our sources) – Legere states that he has … [read full article]
John Legere and Mike Sievert take the #IceBucketChallenge to raise awareness for ALS
Over the past couple of weeks, the Ice Bucket Challenge has gone viral online. It involves filming or photographing yourself having a bucket of ice-cold water thrown over you, then nominating other people to take part in the challenge. Phil Schiller of Apple is one of the most high profile execs to take part so far, and T-Mobile’s very own … [read full article]
T-Mobile “very interested” in selling iPhones through MetroPCS
Just a year after the MetroPCS deal went through, T-Mobile announced yesterday that over half the subscriber base has moved over to a T-Mobile compatible handset. Which is great news, considering the CDMA network shutdown going on in at least three more major markets very soon. But, there’s one handset not currently available through MetroPCS: iPhone. In a comment to Re/code, Mike Sievert told the … [read full article]
T-Mobile competitors realize Magenta “cleaned their clocks” in first quarter
On May 1st, we’re expecting T-Mobile to announce its Q1 financial results. And, while we don’t have any official figures on sales, subscriber additions, revenues or profits, everything is pointing towards it having been a very successful three-month period for … [read full article]
(Update: Legere’s in on the act) Mike Sievert teases Uncarrier 5.0, promises “big throw-down”
It seems like ages since we got the last major Uncarrier phase at CES in January this year. Three months can certainly seem like a long time in tech. But just to reassure us that phase 4.0 wasn’t the last, Mike Sievert, the company CMO teased the upcoming major changes last night. Uncarrier 5.0 is coming very soon: It’s … [read full article]
BlackBerry promo ends tomorrow as T-Mobile sees record trade-ins
As you may recall, T-Mobile’s recent marketing efforts asking BBerry owners to switch to an iPhone didn’t particularly go down well with Blackberry fans, or the [read full article]
Record 100 thousand Galaxy S5 pre-registrations in 2 days for T-Mobile
On Monday afternoon, Samsung took the wraps off its latest flagship device: The Galaxy S5 split opinions among tech enthusiasts, but it’s clearly proving a hit with consumers. Only two days after opening up pre-registration for the device, T-Mobile has collected more than 100,000 submissions on its registration page. Mike Sievert tweeted the announcement a yesterday evening. [read full article]
T-Mobile Hosting UnCarrier Phase 3 Part II Conference Tomorrow Morning Through Twitter
If you thought T-Mobile’s UnCarrier announcements were over, you’d be wrong! T-Mobile has sent out a note to members of the press and their customers indicating T-Mobile’s “First Tweet Conference for Un-carrier 3.0 Part II.” The announcement is evidently tablet related and with [read full article]