In the heat of the last 36 hours and a continuous stream of T-Mobile news, I almost didn’t take notice that Carly hasn’t appeared at all. Not only did Carly not appear on stage at the T-Mobile event as she had in years past, but is also absent from the company’s new marketing spots. We … [read full article]
T-Mobile’s CEO hit hard against the current state of wireless subsidized sales stating “this is the biggest crock of shit I’ve ever heard in my entire life.” AT&T shrugged off the attacks on their network and business plan with a simple “whatever.” Sprint offered up a … [read full article]
We had a pretty good idea that T-Mobile would kick off a brand new marketing campaign with UNcarrier and today we’re seeing exactly what it is. Say your goodbyes to “Stick Together” and welcome “Simple Choice.” T-Mobile’s calling Simple Choice a: Break from wireless industry norms, the Simple Choice plan … [read full article]
New T-Mobile #simplechoice marketing spots posted as the liveblog does down!
HTC’s making some sweeping changes to their marketing lately with a new announcement that they are dropping the “Quietly Brilliant” tagline in future product ads. “We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years. The new approach, he says, will be bolder. HTC’s … [read full article]
I’d be lying if I said I wasn’t a little more excited about the arrival of the HTC One over the Galaxy S 4. I’m a hardware person and I like quality — in that respect I have to give the nod to HTC for its aluminum … [read full article]
HTC’s clearly not wasting any opportunity to undermine Samsung, especially during their Times Square takeover with some guerrilla marketing tactics. While I stood in line and watched hired persons sporting HTC One gear pass out bottled water and hot chocolate, HTC had the One floating around Times Square just a … [read full article]
While there’s no question the actual numbers here are interesting on their own, it’s no surprise whatsoever that Samsung and Apple run away from the pack when it comes to marketing dollars. In fact, the most interesting takeaway here is just how much more Samsung and Apple spend against their three largest competitions in HTC, BlackBerry and Nokia. For its part, Samsung … [read full article]
Samsung’s “secret messenger” Jeremy is back in part 2 of the Korean giants teaser campaign for this Thursday’s announcement of the Galaxy S IV. Unfortunately, [read full article]
Generally speaking, I don’t usually look at T-Mobile news outside the US, but this marketing campaign used by T-Mobile in the Czech Republic is just awesome. It’s definitely NSFW by American standards and this kind of promotion would never, ever be tolerated by parents, mall security and the politically correct police we have stateside. Unfortunately, we don’t know when or if … [read full article]
