T-Mobile and Sprint officially closed their merger one week ago, but it may still be a few months before we really see a push of The New T-Mobile. Speaking to CNBC‘s David Faber last week, T-Mobile CEO Mike Sievert hinted that he’s planning to begin unifying T-Mo and Sprint in the summer. There’s no exact date set in stone quite yet, and T-Mobile won’t be making any big changes … [read full article]
In the tech world, there are fans of every platform and manufacturer. Some groups may be louder and larger than others, but you won’t find many fans as loyal as that of BlackBerry phones. They’ve stuck with the company from the chart-topping days of the original BlackBerry Bold, and now – even though the company is nowhere near its glory days of old – … [read full article]
Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach … [read full article]
Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an … [read full article]
Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T … [read full article]
Along with its $0 down holiday promotion on Samsung and Apple devices, T-Mobile has produced a new ad. Dubbed “Un-leash with T-Mobile” the ad focusses on the $0 down on all Galaxy devices promotion, but covers all the essential USPs (unique selling points) of Tmo. Not only are the devices at a great price, they’re for sale without any “restrictive annual service contracts, no upgrade run-around and best of all, no AT&T.” The ad is colorful, energetic … [read full article]
T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often … [read full article]
T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why at an Investor conference earlier this morning. Sievert explained that T-Mobile … [read full article]
T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. [read full article]
Today is the day and perhaps one of the biggest launches in recent T-Mobile history as the company finally finds itself off the sidelines with a new Apple … [read full article]
