T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often … [read full article]
T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. [read full article]
I really can’t wait to see how T-Mobile CEO @john_legere tweet reacts to the news that Sprint is preparing to launch its very own JUMP! competitor. Calling it “One Up,” Sprint is the last of the national carriers to echo T-Mobile’s early upgrade program after AT&T … [read full article]
I can’t specifically say why T-Mobile is sending out a summer recap today, and given the presence of IFA (Samsung announcement anyone) perhaps I’m trying to connect dots that don’t exist. Even if T-Mobile is just reminding us of how they stormed the castle this summer as the Uncarrier, there’s plenty of notable events to recap: The [read full article]
I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching … [read full article]
It sounds like changes to T-Mobile’s SIM unlock policy aren’t the only updates we’ll be seeing this weekend. According to this leaked image, T-Mobile will release “several system updates and enhancements…deployed to support the following:” … [read full article]
With T-Mobile’s JUMP! program already off to a “jumping” start, T-Mobile’s added three new commercials to the mix. Some of you may have already seen these on television and the “Missed Texts” one is especially funny. I don’t know if this is Bill Hader at his SNL best (Stefan anyone?), but he plays the role well … [read full article]
Hello back-to-school special offer from T-Mobile as the company announces an “unparalleled promotion” this summer as it drops the down payment price on its entire lineup of devices in stores nationwide to zero down. This promotion allows both new and existing well-qualified customers to get the latest 4G LTE smartphones, tablets, mobile hotspots and feature phones at the upfront price … [read full article]
Oh yes, Xzibit is back and while I resist ALL my desires to insert a “Pimp your Ride” joke, he’s one of a half-dozen or so new videos T-Mobile has released promoting JUMP! and #hate2wait. Other videos include Olympia Sanya Richards Ross, Sean Rash, Joe Johnson, Rich Malambri, Ike Taylor and Julissa Bermudez. In all honesty, I’d love to see T-Mobile bring a stronger name to … [read full article]
T-Mobile’s not laying down on hitting at AT&T’s early upgrade program even after T-Mobile’s CEO takes a series of shots on Twitter. In a new ad that is set to run in USA Today tomorrow, T-Mobile takes a swing at AT&T’s … [read full article]
