T-Mobile Has Big Expansion Plans for Its Advertising Solutions
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At T-Mobile’s IAB NewFronts presentation, the Un-carrier announced its plans to expand T-Mobile Advertising Solutions. Part of its plan is to expand its in-store Retail Media Network (RMN) to over 20,000 screens in T-Mobile and Metro by T-Mobile stores nationwide. The Un-carrier also plans to increase its mobile inventory via the T Life app. It also plans to add global streaming media company, Plex, as a connected TV (CTV) partner. T-Mobile’s SVP and Chief T-Ads Officer, JP … [read full article]