HTC formally unveiled Robert Downey JR this morning as the face of their $1 billion “Change” brand platform, a new “long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history.” The deal with Iron Man, excuse me RDJ is over a two-year period that will involve TV advertising as well RDJ working with HTC to help shape their creative direction. One aspect of this brand change will include a word randomizer app hosted on … [read full article]