T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why at an Investor conference earlier this morning. Sievert explained that T-Mobile … [read full article]
Today is the day and perhaps one of the biggest launches in recent T-Mobile history as the company finally finds itself off the sidelines with a new Apple … [read full article]
With T-Mobile’s MetroPCS deal now in the books, the [read full article]
T-Mobile announced late yesterday the appointment of Michael Sievert as the company’s new Chief Marketing Officer, effective November 19th: “Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” said John Legere, president and CEO of T-Mobile USA. “This is a critical and incredibly … [read full article]
T-Mobile USA Marketing Chief Cole Brodman is leaving the company later this month, T-Mobile confirmed early this morning. Brodman held the position of T-Mobile’s Chief Marketing officer for a little less than two years having spent almost 17 years with the company. Brodman will step down as of May 25th, though he … [read full article]
Speaking at the GeekWire Summit, T-Mobile CMO Cole Brodman says carrier subsidies are hurting the industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, … [read full article]
T-Mobile is ramping up their “attack the iPhone” mode before tomorrows expected iPhone 5 announcement. T-Mobile believes that customers who come into their retail stores will be wiling to have: “…engage in informative conversations with our customers. These conversations will include many details about T-Mobile Android phones and why our quality 4G nationwide network is a … [read full article]
The iPhone on T-Mobile is quickly becoming a hot topic for T-Mobile CMO Cole Brodman as he addressed the possible arrival during yesterdays GigaOM Mobilize conference. It seems he wasn’t done talking about the iPhone as he later took to the *official* T-Mobile (we’re unofficial, no relation) blog to further discuss the … [read full article]
We just finished our live-blog coverage of T-Mobile CMO Cole Brodman on stage at GigaOM Mobilize and of course the all-important question surrounding the iPhone was asked by host Om Malik. In response Brodman responded elusively that “the ball is in Apple’s court.” Brodman further said that T-Mobile … [read full article]
Watch live streaming video from mobilize2011 at livestream.com If you’re looking to get the inside track from a man truly in the know we suggest you catch Cole Brodman, T-Mobile’s Chief Marketing Officer on stage at GigaOM Mobilize 2011 at 2:30pm EST. 4G ARRIVES: A CARRIER’S … [read full article]
