T-Mobile Getting New CEO as Mike Sievert Steps Down in November

T-Mobile is getting a new boss this November. The wireless carrier announced that Srini Gopalan, who currently serves as the company’s Chief Operating Officer, will take over as CEO on November 1st, replacing Mike Sievert. According to T-Mobile’s official announcement, this isn’t a sudden departure but rather part of a planned transition that’s been in the works for years. Sievert isn’t leaving the company entirely … [read full article]

Sprint Chairman and Softbank CEO, Son, said to be approaching banks to finance T-Mobile buyout

It’s fairly old news by now that Sprint is rumored to be looking at buying T-Mobile. As we’ve already heard, it’s Softbank’s CEO that wants to push the deal through, but it’s one that many … [read full article]

T-Mobile Announces Next UnCarrier Phase 3 Announcement For October 9th

We knew T-Mobile’s Phase 3 UnCarrier announcement was coming up soon and the carrier just let loose the date…October 9th. Let this date in October be marked onto your your Magenta calendars as the time we’ll find out exactly … [read full article]

T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped … [read full article]

Cheaper iPhone Capable Of Luring More AT&T Customers To T-Mobile?

In a move that will likely cause T-Mobile CEO John Legere to jump for joy over another chance to hit AT&T below the belt, industry analysts speaking to Bloomberg suggest a cheaper ‘iPhone 5C’ could lure more customers away from the death star to T-Mobile. Roger Entner, an analyst at Recon Analytics suggest that the playing field is more level than it has … [read full article]

Dear T-Mobile: You’ve Come A Long Way, Don’t Sue Over A Color

As a long time fan of T-Mobile, I’ve supported T-Mobile through thick and thin, acquisition rumors, AT&T buyout attempts and quarter after quarter of disappointing financials. Still, I love the little Magenta carrier that could but [read full article]

T-Mobile CEO John Legere, Best Twitter Account In Wireless?

Ok, if you had the chance to sit down one-on-one with T-Mobile CEO John Legere, you might ask for better phones, (even) cheaper rate, improved service or something else you want T-Mobile to do better. Still, if you’re a social media junkie like me you might recognize that Legere has quickly become the most interesting and active wireless executives in recent memory. With the … [read full article]

T-Mobile Is The “It” Wireless Carrier Right Now, But How Long Will It Last?

A series of articles have come to my attention lately all of which capitalize on T-Mobile’s second quarter earnings and how the company’s fortune may finally be looking up. Credit can … [read full article]

Industry Analyst Speculates The Tide Has Finally Turned In T-Mobile’s Favor

With T-Mobile’s first truly positive quarterly results still fresh in the mind of industry analysts, at least one such industry watcher is publicly stating T-Mobile is on the prowl. In a research note last Friday, UBS Investment Research analyst … [read full article]

T-Mobile Challenging Verizon In Brand Perception According To Research Firm

According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice … [read full article]

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