Tag Archives: BBB

The NAD Advises T-Mobile to Drop or Change “Price Lock” Claim from Ads

Update 6/18/24 7:42 pm EST: T-Mobile released a statement to clarify NAD’s recommendation: “We believe the challenged ads clearly communicated our generous Price Lock benefit, which offers customers on eligible rate plans the opportunity to get their final month’s service charges paid by us if their price changes and they let us know they’ve chosen to leave. We will continue to offer Price Lock to customers but will take the NAD’s recommendations for clarifying the offer into … [read full article]

NAD advises T-Mobile to stop using “fast” and “reliable” claims

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The Better Business Bureau (BBB) National Programs’s National Advertising Division has advised T-Mobile to make changes in its claims after receiving a complaint lodged by Comcast. The agency told the Un-carrier to stop using the words “fast” and “reliable” in its T-Mobile Home Internet service claims. Meanwhile, they gave an approval to T-Mo’s usage of the “your price is locked in” claim since T-Mobile did not make any changes to its Home Internet monthly charge. The NAD, …

NAD recommends T-Mobile to stop using “Save Up to 50%” claim

The BBB National Programs’ National Advertising Division (NAD) has released a recommendation today for T-Mobile’s Advertising department. According to its release, they recommend the Un-carrier to discontinue its claims that customers can “save up to 50% vs. National FCC Broadband Rate Benchmark.” This is in reference to T-Mobile Home Internet ads.  For quite some time now, T-Mobile has been claiming that customers can save up to 50% when they purchase T-Mobile’s service compared to its competitors.  The … [read full article]