Magenta has long been known for its value in pricing and customer service as the reason why most choose it over the other 3 major carriers. Now, with new 4G networks launching and new handsets being available, T-Mobile has published a training sheet for employees detailing exactly why T-Mobile is the best option for consumers. The training sheet focuses on T-Mobile’s Network, Phones, Pricing, and Savings per … [read full article]
Now that AT&T’s exclusivity on the iPhone has finally ended with Verizon Wireless officially announcing the iPhone yesterday, it seems T-Mobile wants in on the iPhone as well. As you may recall, T-Mobile USA’s new CEO and President already has a relationship with Apple. Before becoming CEO of T-Mobile USA, Philipp Humm previously was CEO of T-Mobile Deutschland, where he introduced the iPhone to Germany in 2007. According to The Seattle Times, … [read full article]
So what’s the fun in having a great device running a slow network? Well, there is no fun at all according to this new T-Mobile advertisement taking on both Verizon and AT&T. I can’t say how happy I am that T-Mobile is extending the fight beyond AT&T and going after the real competition, Verizon. You won’t find this ad on tv for another week, so feel free … [read full article]
Following Verizon’s LTE announcement this morning, it’s really quite clear that the battle for the “4G” speed war has begun. Early tests from bloggers and journalists testing the Verizon network are coming back with very impressive results, although they all admit the results are on a network with almost zero load on it. Up until this point however, T-Mobile has … [read full article]
Well, what do we have here? It’s another entry into the “4G” war by big red Verizon herself. The above image, via Twitter, shows that Verizon is ready to tackle the 4G issue and formally enter the 4G war. This time the ad hits AT&T where … [read full article]
Today, T-Mobile announced that it is teaming up with the other two major U.S carriers, AT&T Mobility and Verizon Wireless to bring Isis, a mobile payment system to customers. Isis will use near-field communication (NFC) based technology to allow smartphone owners to use their handsets as a form of payment, thus replacing the need to carry around [read full article]
Magenta is coming out swinging yet again with another shot at the AT&T network. I have to say I am loving the new marketing approach and there is one moment in the commercial where the AT&T “person” revs the bicycle and it just cracks me up. Though I have to ask, how many people are just watching these commercials for Carly? Come on…be honest. [read full article]
Oh T-Mobile, how we LOVE this new marketing approach, sticking it to AT&T! This commercial which T-Mobile unveiled earlier today via Twitter appears to be an online only “special” but we do recommend pushing this to television networks nationwide immediately. It’s … [read full article]
The Twitter phrase and new moniker “4Gwars” started this week with T-Mobile releasing its marketing and branding as a 4G mobile provider. Much to the ire of Sprint and now AT&T, this has begun and will likely continue to be the subject of a “little” spat between the carriers. The thing is, I’m almost 100% positive that was … [read full article]
Seriously, AT&T, seriously? Going onto the T-Mobile Facebook page and calling them out for their advertisement? Aside from the obvious humor of this whole thing playing out over Facebook, AT&T really wants to pick a fight. I … [read full article]
