T-Mobile may still be number 4 carrier based on overall subscribers, but last year it outperformed all the rest, bar Verizon. This turnaround in fortune is largely attributed to the affect of John Legere since his arrival. His Un-carrier and Un-CEO approach to the wireless industry has been refreshing to say the least, and has been key in T-Mobile’s rise from … [read full article]
Federal Communications Commission Chairman Tom Wheeler recently proposed that his agency set aside a certain amount of spectrum in an upcoming auction for smaller carriers once the bidding reaches a certain threshold. The proposal is meant to help make those smaller operators stronger, but not everyone is pleased with Wheeler’s plan. [read full article]
One of T-Mobile’s dealers has put together a fun, professional video in the competitive spirit of Uncarrier. Its purpose? To convince John Legere to come to its Annual Company Kickoff event at a TBC location/date, and to fake revenge on AT&T for kicking him out of its CES party. The video features a blue, low-end Chevrolet dubbed “Death Star” versus a black and magenta Ferrari in a street race. I’ll leave you to figure out which car represents … [read full article]
With every spectrum auction comes the opportunity for T-Mobile to improve and expand its network coverage. And if there’s one thing it needs to focus on in 2014, it’s coverage. Although its LTE rollout in 2013 was lightning fast, it still lacks the same quality high speed network in smaller cities and rural areas. But, coming by enough … [read full article]
Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a … [read full article]
Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an … [read full article]
Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T … [read full article]
John Legere might get some stick online for the way he continuously aims jibes at AT&T, but the carrier makes it difficult to resist. Last year, it responded to T-Mobile’s Uncarrier phases almost every time with what was normally a pale imitation promotion. Even before Uncarrier 4.0 happened (after [read full article]
If you’ve been listening or reading any of T-Mobile’s announcements recently, one frequently mentioned topic is churn. Or, in other words, the number of customers canceling contracts and switching to another network. Cowen and Company has just released results of a survey done in the final quarter of last year, and it’s showing T-Mobile in a very positive light. 1,876 … [read full article]
What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike … [read full article]
