Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a … [read full article]
When I decided to write a mini opinion/editorial on the news that T-Mobile is suing Aio Wireless over the use of Magenta, I honestly didn’t expect such a strong response. I’m not sure why … [read full article]
On the heels of this weeks news that T-Mobile and Aio Wireless will soon tangle in court, it seems they will also start tangling in a nationwide battle for customers. Aio Wireless announced yesterday afternoon that they would … [read full article]
As a long time fan of T-Mobile, I’ve supported T-Mobile through thick and thin, acquisition rumors, AT&T buyout attempts and quarter after quarter of disappointing financials. Still, I love the little Magenta carrier that could but [read full article]
T-Mobile is ready to defend its “famous Magenta color trademark” once again as a new lawsuit is filed against AT&T’s Aio Wireless prepaid carrier. The case is likely to echo T-Mobile’s infamous lawsuit against Engadget over the color, which T-Mobile, for which T-Mobile has a … [read full article]
