Seems like today was a mini-goldmine of sorts as the employee event that took place today had quite a bit of focus on T-Mobile and the future. One of the bigger messages we are told was the emphasis on catching and surpassing Sprint. Of course, this is quite a lofty goal and, by all accounts, no small feat. Sprint is millions of … [read full article]
Oh the good old rumor mill is churning yet again with tomorrows event featuring T-Mobile USA CEO Philip Humm and Deutsche Telekom CEO Rene Obermann. Bloomberg is running a report this morning pretty much offering up the very same analysis we’ve heard for months, T-Mobile needs a partner, more spectrum, needs to grow like a bean stalk , etc. Tomorrow is expected to showcase … [read full article]
Oh T-Mobile, how sometimes you do something extra special that just makes us proud to call ourselves Magenta users. This time, it’s a special message from Carly, which is really just her saying hi and waving, but she’s waving at you! That’s right you, you know who you are! I met her, she’s a lot taller in person than I thought, or maybe I’m just short. Either way, super nice! [read full article]
So what’s the fun in having a great device running a slow network? Well, there is no fun at all according to this new T-Mobile advertisement taking on both Verizon and AT&T. I can’t say how happy I am that T-Mobile is extending the fight beyond AT&T and going after the real competition, Verizon. You won’t find this ad on tv for another week, so feel free … [read full article]
My camera work isn’t the best as I tried to balance my laptop and camera but Carly, Magenta’s current marketing campaign tool, is on stage. Showing off one of the current myTouch4G commercials, Carly previews the next commercial that will air on television shortly. Seriously though, you don’t want to read any more, you just want to watch.
T-Mobile has released another commercial in its myTouch4G/4G-network campaign, this time knocking video calling over wifi. This commercial highlights the limitations imposed by wifi only video chat when one of the users steps outside the wifi zone, or in the case of this commercial, outside the cones. The “glitchy” effect given to the “iPhone4” showcases the need to stay … [read full article]
T-Mobile has a set of brand new ads showcasing 4G devices and the 4G speeds they perform on with none other than Charles Barkley and Dwayne Wade. Directed by Spike Lee himself, these ads will premiere Christmas day during NBA games on both ESPN and ABC. However, thanks to someone at Dime … [read full article]
If Sprint was hoping to steer the conversation back in their direction with this, the latest entrance in the “4G” argument, they should have tried harder. This video, which offers up a mini-tutorial on how Sprint 4G works as well as some digs at the competition, effectively does neither very well. All I learned from this video is that Sprint apparently has a … [read full article]
Well, what do we have here? It’s another entry into the “4G” war by big red Verizon herself. The above image, via Twitter, shows that Verizon is ready to tackle the 4G issue and formally enter the 4G war. This time the ad hits AT&T where … [read full article]
Oh T-Mobile, how we LOVE this new marketing approach, sticking it to AT&T! This commercial which T-Mobile unveiled earlier today via Twitter appears to be an online only “special” but we do recommend pushing this to television networks nationwide immediately. It’s … [read full article]
