Earlier this week, we learned that several consumer advocacy groups were planning to attack T-Mobile for alleged false advertising. Now a website dedicated to this cause has launched. [read full article]
The same day that T-Mobile was named to Ad Age’s 2015 Marketer A-List, it’s been discovered that Magenta is being targeted for alleged false advertising. New York Attorney General Eric Schneiderman is [read full article]
After outperforming the other three major US carriers in customer care and network speed, T-Mobile has managed to beat out AT&T, Verizon, and Sprint in one more area. … [read full article]
T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often … [read full article]
T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. [read full article]
If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped … [read full article]
Update: T-Mobile CEO John Legere pinged me on Twitter to let me know he responded to the article in the comments below. An image of his comment follows at the end of the article. Roh oh, T-Mobile may have gone a little too far in its claims against AT&T … [read full article]
I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching … [read full article]
I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile … [read full article]
Update: Moments after this post went live, HTC posted the full 2:02 commercial on their own YouTube page. HTC’s first Robert Downey Jr. (inspired?) commercial for the [read full article]
