T-Mobile has been going after Verizon over the big red carrier’s 5G network in advertisements and on Twitter. But today the National Advertising Division (NAD) recommended that T-Mo should discontinue some of its marketing related to Verizon and 5G. The NAD, … [read full article]
The National Advertising Division, part of the Better Business Bureau, weighed in on some claims against T-Mobile marketing this week. The claims in T-Mobile advertising were challenged by Charter Communications and the first relates to T-Mo’s “four lines” pricing advertising. It was argued that consumers may have been misled that about an implied claim that they could purchase fewer than four lines at the same prices available to customers who purchase four lines. However, the NAD argues … [read full article]
T-Mobile has had a few encounters with the National Advertising Division (NAD) in the past, and today the group is going after T-Mo once again. The NAD today recommended that T-Mobile stop using its “Best Unlimited Network” … [read full article]
Hot on the heels of AT&T filing a complaint with the National Advertising Division (NAD) over T-Mobile’s claymation holiday video, a decision on another NAD complaint related to T-Mo has come out. The NAD has issued a compliance report on a Verizon … [read full article]
T-Mobile likes to tout the speed of its 4G LTE network, often saying that it’s the fastest in the U.S. Recently, though, that claim was met with some skepticism. The National Advertising Division, which is overseen by the Council of Better Business Bureaus, has recommended that T-Mobile stop claiming that it … [read full article]
Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has [read full article]
Sprint has been heavily promoting its Cut Your Bill In Half deal ever since it launched last November, but now it looks like the carrier will be doing a bit less promotion. The National Advertising Division (NAD) has recommended to Sprint that it end its TV advertising … [read full article]
Last week, we learned that John Legere placed the winning bid for 9 square inches of advertising space on the right shoulder of Nick Symmonds, Olympic runner. And today it was revealed exactly what will be put on Symmonds’ shoulder during his races in the coming months. While the “F^@% AT&T” tattoo won the fan vote, John Legere explained that … [read full article]
UPDATE: The voting is over, and “F^@% AT&T w/ my emoji” officially won. John Legere says that he’s got a few other ideas, though, and so they’ll all be mocked up and then he says that we can help choose the winner. T-Mobile … [read full article]
Have you seen T-Mobile’s “Not Us” commercial that touts its unlimited family plan? Odds are good that you have, because a new report says that T-Mobile spent big on it in March. A report from FierceWireless and iSpot.TV determined how much … [read full article]
