T-Mobile acquires Octopus Interactive
T-Mobile has expanded its reach to the ridesharing network. Earlier today, the Un-carrier announced that it has acquired Octopus Interactive. This company is responsible for the interactive video screens found inside ridesharing vehicles, such as Lyft and Uber. With this acquisition, T-Mobile is able to expand its advertising offers to marketers. Octopus Interactive has a wide reach around the country. Through its network, brands are able to advertise geotargeted campaigns. T-Mobile’s acquisition of the company allows it … [read full article]