T-Mobile launches new program that gives marketers access to customer app usage data

T-Mobile has a new program for marketers. Through this program, third-party marketers can purchase customer data from T-Mobile, particularly in what apps are being used. As shared by The Verge, the information obtained by marketers is anonymous. Customer data is collected together and pooled according to similar interests and behaviors. This way, companies are not buying the app history of a specific user. … [read full article]