Latest News

HTC Ends “Quietly Brilliant” Tagline, Increases Marketing Budget To Get “Bold”

HTC’s making some sweeping changes to their marketing lately with a new announcement that they are dropping the “Quietly Brilliant” tagline in future product ads. “We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years. The new approach, he says, will be bolder. HTC’s new marketing effort is just part of their effort to reassure both investors and customers … [read full article]

(Updated) T-Mobile’s New Rate Plans Are Live, Right On Schedule

Update: In the hopes of clarifying a whole lot of confusion, existing customers on grandfathered or Classic plans seem to be confused about whether or not they can use customer care and/or third-party channels to upgrade. I have been unable to confirm if you can contact customer service to upgrade — regardless, there seems to be success with third party national retailers and authorized dealers.  Just as we first promised, T-Mobile’s new Value Plan only environment … [read full article]

Oh Snap: T-Mobile’s First Seven LTE Markets Detailed For March 26th Launch

With crowd-source testing showing off possible T-Mobile LTE launch markets early this morning, we’re pleased to announce an “unofficial” list of the first LTE cities going live. We’ll have to wait till next Tuesday and presumably an announcement direct from T-Mobile’s CEO but until then, we’re pretty sure we’re looking at a complete list of the first seven launch markets. Las Vegas and … [read full article]

Windows Phone 8 Users Take Note As Pandora Hits The Marketplace, Streaming Ad-Free Till The End Of 2013

Some good news for Windows Phone 8 users as Pandora finally arrives on the platform. After a hands-off approach to the Windows Phone platform for years, Pandora has finally its appearance in the Marketplace and we welcome it with open arms. As a kicker, you can experience Pandora ad-free throughout the rest of 2013 and that too is welcomed with open arms. As a long-time Pandora subscriber I really very excited to see it expand to … [read full article]

T-Mobile Stores Closing Down Sunday For New Rate Plan, UNcarrier Training

T-Mobile’s getting ready to kick off the UNcarrier approach this weekend and to make sure all their employees are up to speed will continue training their employees this Sunday. Depending on the store location, hours will vary for extra training including some stores closing mid-day as pictured, opening later or closing early. In any event, T-Mobile’s gearing up for something big with UNcarrier and [read full article]

HTC One Won’t Reach US Shores Until Late April Says New Press Statement

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A brand new press statement from HTC just hit our inbox offering up some less than thrilling news on HTC One availability. “HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews. The new HTC One will roll out in the UK, Germany and Taiwan next week and across Europe, North America and most of Asia-Pacific before the end … [read full article]

Crowd-Sourced Mobile Coverage Tracker OpenSignal Attempts To Pinpoint T-Mobile’s First LTE Markets

Tracking T-Mobile’s LTE rollout has been quite a mystery outside of the already announced Kansas City and Las Vegas markets. T-Mobile and T-Mobile users have already shown New York City is well into the testing phase, but outside of those locations there’s plenty of questions and few answers. That is until the folks at OpenSignal decided to their hands with some LTE market guesswork. Given the opportunity thanks to what they presume are network … [read full article]

Costco Training Doc Compares Classic Plan Versus Value Plan Pricing For T-Mobile

T-Mobile’s new Value Plans launch next week and third-party retailers are ramping up with new training docs and guides to help employees with the transition. Given that T-Mobile’s company owned retail stores are moving to Value Plan only environments, national retailers are showing off the cost comparison with the new Classic plans. There are a few discrepancies listed here however, specifically since we learned yesterday the price of the Galaxy S III in company owned stores … [read full article]

T-Mobile’s UNcarrier Value Plan Phone Pricing Available In Fine Detail

We’re dropping news today with an upcoming sneak peek at T-Mobile’s future Value Plan UNcarrier handset pricing launching next week. T-Mobile’s evidently moving away from specific tiers with handset pricing and breaking down each phone in its own way with some costing as little as $2 a month and others as high as $20 monthly installment payments. As a quick reminder, beginning sometime next week, perhaps as early as the 24th or with the [read full article]

New HTC One Marketing Spot Highlights BlinkFeed And A Potato That Looks Like Elvis

I’d be lying if I said I wasn’t a little more excited about the arrival of the HTC One over the Galaxy S 4. I’m a hardware person and I like quality — in that respect I have to give the nod to HTC for its aluminum build. What I’m not going to give HTC the nod for is this marketing spot…WHAT is going on? Standing on its own, BlinkFeed is novel way to keep … [read full article]

T-Mobile’s First LTE MobileHotSpot, The Sonic 2.0 Begins Arriving In Retail Stores

T-Mobile’s first LTE-ready Mobile HotSpot, the Sonic 2.0 is slowly beginning to creep into company owned retail stores nationwide. Early indications showed the Sonic 2.0 launching on March 27th, but with T-Mobile’s special media event one day earlier, it’s possible we could see an announcement then. There’s no word on cost, but T-Mobile’s new Mobile Broadband pricing is expected to be … [read full article]