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ICYMI: Kim Kardashian and Sarah Silverman’s T-Mobile Superbowl ads

T-Mobile’s hometown football team may have been beaten by Tom Brady in the Superbowl yesterday, but that doesn’t mean there was nothing to enjoy. Perhaps the most talked about feature of the massive sporting event is the marketing. Superbowl ad spots are an opportunity for companies of all kinds to push the boat out and get noticed. And – of course – T-Mo got involved. Our favorite carrier teamed up with a number of stars, including Sarah … [read full article]

Details on FCC’s AWS-3 spectrum auction revealed, T-Mobile bid a total of $1.774 billion

Just a day after we got word of the close of the FCC’s AWS-3 spectrum auction, some details of the bidders and their offers have been revealed. The FCC today posted a 95-page document that details all of the spectrum licenses that were won, who won them, and how much the winning bid was. In total, T-Mobile bid $1.774 billion and won spectrum licenses … [read full article]

T-Mobile, other carriers working to install 4G service on Chicago subway system

If you’re a mobile user in Chicago, the city’s subway system is about to become a much more attractive way to travel. Chicago mayor Rahm Emanuel announced today that his city has struck a deal with T-Mobile and the other three major U.S. carriers to finance a project that’ll modernize the Chicago Transit Authority’s subway system with an upgraded wireless network. The $32.5 million deal will see T-Mobile, Sprint, AT&T, … [read full article]

T-Mobile has two more Super Bowl ads that star a trio of comedians and a vulture

Apparently that Data Stash ad starring Kim Kardashian West won’t be the only time that we see T-Mobile during the Super Bowl. T-Mobile announced today that it’s got two more spots planned for Sunday’s football game. The first stars Chelsea Handler and Sarah Silverman and highlights T-Mobile’s Wi-Fi calling feature. T-Mo says that Handler and Silverman “essentially” wrote the ad themselves based off of a … [read full article]

FCC AWS-3 spectrum auction comes to a close with $44.9 billion in bids

It’s officially over! The FCC’s AWS-3 spectrum auction has officially come to an end, and it was a biggie. The AWS-3 spectrum auction closed with after 341 rounds of bidding, with the total of winning bids finished at $44.899 billion. That’s substantially more than previous spectrum auctions. For example, the AWS-1 auction that took place in 2006 finished at $13.7 billion, while the 700MHz auction in 2008 ended at $18.9 billion. At … [read full article]

Snag a Nexus 6 for $48 off with T-Mobile promo code

The Nexus 6 is one of the most popular Android smartphones on the block, and right now you can get one from T-Mobile at a discounted price. T-Mobile is offering $48 off the price of a Nexus 6 with the promo code NEXUS6DEAL. Both the 32GB and 64GB Midnight Blue models are available, regularly priced at $649.92 and $699.84, respectively. T-Mobile says that it can ship the 32GB model … [read full article]

T-Mobile, Kim Kardashian West team up for selfie-centric Data Stash ad

Less than 24 hours after announcing that it’s teamed up with Seahawks cornerback Richard Sherman on an endorsement deal, T-Mobile has revealed that it’s working with another celebrity. Kim Kardashian West is the star of a new T-Mobile ad highlighting Data Stash. The clip, titled “#KimsDataStash”, highlights all of the things that you could be using your data for if your non-T-Mo carrier … [read full article]

T-Mobile, Seattle Seahawks’ Richard Sherman ink new advertising deal

Seattle Seahawks cornerback Richard Sherman is going to have a big weekend because he’s competing in Super Bowl 49, but the all-star player is making big news ahead of the Big Game as well. T-Mobile and Richard Sherman have formed a partnership that’ll see Sherman appearing in T-Mobile print, digital, and out-of-home advertising. The tie-up will start this week, with three huge T-Mobile and Richard Sherman-branded shuttle buses that’ll offer free … [read full article]