DT chief: Uncarrier branding “one of the most impressive marketing stories I have ever seen”

A lot of change has happened for T-Mobile over the past couple of years. At one point it was rock bottom and hopeless after the attempted buyout by AT&T fell flat. Then Uncarrier happened. And it has to be one of the biggest turnarounds in telecoms history. As well as breaking down customer pain points, getting the iPhone on … [read full article]