T-Mobile may have made use of Tim Tebow’s relatively free schedule to create its epic Superbowl ads last week, but, he’s not the only football player being hired to promote Magenta. While Tebow was all about no-contract plans, the latest three, short video spots are plugging the “Switch to T-Mobile” side … [read full article]
Ever since the Uncarrier movement, the company’s made it clear that it’s trying to get rid of customer “pain points”. In other words, areas of the U.S. smartphone market that are restrictive and end up creating a poor customer experience, or frustrating people. For CEO, Legere, it’s always been about changing a broken industry. The old model of subsidizing smartphone cost is … [read full article]
Apart from being focussed on bringing the best deals available to the US postpaid market, T-Mobile’s other “North Star” at the moment is coverage, and it has to be. Once it has the coverage and the plans to compete with the bigger carriers, it’ll be a serious threat and will have a much larger influence on the market. Part of its strategy to increase quality of … [read full article]
Deutsche Telekom’s newly appointed CEO, Timotheus Hoettges took part in an interview with Bloomberg today in which he discussed a handful of topics. For the most part, Hoettges speaks of T-Mobile’s achievements in the US market. Stating that he is “fairly proud — together with all those involved — of what we created there.” Back in 2011, AT&T had attempted to … [read full article]
According to a survey released by Cowen and Company yesterday (picked up by Ars), T-Mobile has the lowest average bill size when compared to the other 3 major nationwide carriers. Including taxes, fees and the rest, Tmo’s average user monthly spend is $120. Compare that to the others and it’s a pretty huge saving. AT&T customers spend around $141, Sprint customers cough up $144 each month and Verizon subscribers are the most out of pocket with monthly … [read full article]
If you’ve been listening or reading any of T-Mobile’s announcements recently, one frequently mentioned topic is churn. Or, in other words, the number of customers canceling contracts and switching to another network. Cowen and Company has just released results of a survey done in the final quarter of last year, and it’s showing T-Mobile in a very positive light. 1,876 … [read full article]
What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike … [read full article]
T-Mobile may not be well-known for having the best coverage in the States, but thankfully it knows it and its focus is clearly on making sure that changes. The most immediate-term plans are about getting the right foundation laid. That means rolling out LTE to as many markets as possible, as quickly as possible. In the long term, things look even better for the magenta … [read full article]
Apart from the ETFs of other carriers being paid, T-Mobile made sure we knew they have the best LTE coverage in the U.S. At least, they have the fastest. Results gathered from real-life users’ … [read full article]
As we heard a while back, this is T-Mobile’s next phase of Uncarrier. It’s not just a promotion that last just a few weeks. It’s here to stay. According to some surveys, 78% of customers would switch if someone paid their ETF. Legere made a joke about AT&T customers who could leave, take advantage of Uncarrier 4.0, then if you don’t like it, go back and take advantage of AT&T’s $450 to switch offer. You’ve lost nothing. … [read full article]
