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T-Mobile’s First Commercial For The Brand New Carly Is Live

Here we go…after 24 hours of buildup, I can’t wait to see how you all respond to this. Introducing, Carly — the Magenta biker bad-ass. No more Mr. Nice Girl indeed. Time To Set The Record Straight. What do you get when you combine America’s Largest 4G Network™ with T-Mobile’s newest and fastest 4G smartphones? Speed. Get ready. It’s time to rethink everything. It’s time for … [read full article]

T-Mobile Preparing New Marketing Campaign For Carly?

I’ve long said T-Mobile needs to get Carly out from the white screen and into the real world — and if I’m hearing rumors and whispers correctly, I’m about to get my wish. According to some ninja tipsters, T-Mobile is moving Carly into the real-world and showing a more “aggressive” side of our favorite Magenta girl. Try and think back to her leather outfit and motorcycle, … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices … [read full article]