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T-Mobile Shakes Up the Industry; Competitors Respond to the Uncarrier

We all know that T-Mobile’s new Uncarrier campaign is risky and refreshing, bound to cause a change in the US wireless industry. As we guessed, just a month after the launch of the Uncarrier campaign, Magenta’s competitors are already responding to TMo’s Simple Choice plans. Pronounced “A-O” and short for All in One, Aio Wireless is a wholly owned subsidiary of AT&T, operating on AT&T’s … [read full article]