T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you … [read full article]
T-Mobile’s Chief Marketing Chief Mike Sievert spoke to CNET this morning and called this past weekend “one of the biggest weekends in the history of the company” with the launch of the iPhone 5. “We had really ambitious internal goals, and we beat them,” he said. Sievert declined to show … [read full article]
With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out … [read full article]
It’s been a long, long, long, long time coming — as the iPhone 5 is now officially available in T-Mobile stores, through T-Mobile.com and through Apple’s website. Today marks the first … [read full article]
As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming … [read full article]
Updated: After seeing a bunch of questions regarding the credit applying toward a full outright purchase of the iPhone 5, I pinged T-Mobile’s PR and they confirmed the credit applies to full retail purchases. T-Mobile announced late last night it will supplement its upfront [read full article]
T-Mobile execs took a moment to speak to CNET and discuss the initial reaction to their new Simple Choice/UNcarrier company. Andrew Sherrard, senior vice president of marketing and David Carey, executive vice president for corporate services stated that traffic in stores is up. “I have every reason to believe this momentum will continue and carry forward,” he said but … [read full article]
With the iPhone launch on T-Mobile just four days away, T-Mobile’s retail locations are getting ready with brand-new “uniforms” and demo inventory. T-Mobile isn’t a stranger to rolling out new T-Shirts as part of major … [read full article]
Update: After spending the better half of my day trying to figure out when this update would roll out, T-Mobile has removed the support page leading us to wonder if it was posted prematurely. As we remarked below in the main text, today was noted earlier in the week as the available date so we really don’t know what … [read full article]
Editors Note: I’ve been told sales start at 4am eastern, it’s a few minutes before that so if you can’t complete the transaction, keep trying! For years we’ve waited for the day that T-Mobile’s smartphone offering would be complete with the four major platforms and that effort begins today as iPhone 5 pre-orders go … [read full article]
