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CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from other carriers than are … [read full article]

Legere okay with Sprint/T-Mobile merger as long as he’s in charge?

John Legere has become one of the most prominent figures in the wireless industry since taking over at T-Mobile around 16 months ago. Thanks to his style, demeanor and business approach, he – and T-Mobile with him – has become unavoidable. Whether or not its just a public persona for the sole purpose of personifying T-Mobile’s new-found Maverick brand will be argued for a while yet. In an interview with NPR a couple of days ago, he … [read full article]

Uncarrier movement extends to personal finance with Mobile Money by T-Mobile

Late last night, T-Mobile announced that its Uncarrier philosophy would extend and reach in to the world of personal finance. Seemingly, Magenta feels the same way about overdraft and monthly maintenance fees as it does about contracts in the smartphone market. According to a survey done by Bankrate in 2013, those fees hit a record high and T-Mobile has launched a service to help consumers get a better handle on their money. Mobile Money by T-Mobile is … [read full article]

T-Mobile value back up to AT&T deal level according to DT chief

Deutsche Telekom’s newly appointed CEO, Timotheus Hoettges took part in an interview with Bloomberg today in which he discussed a handful of topics. For the most part, Hoettges speaks of T-Mobile’s achievements in the US market. Stating that he is “fairly proud — together with all those involved — of what we created there.”  Back in 2011, AT&T had attempted to buy out T-Mobile for around $39 billion from Deutsche Telekom. After the deal went south, Tmo’s … [read full article]

80,000 “Break-up” letters later, T-Mobile widens ETF payment program to include U.S. Cellular and others

It’s been just over a week since T-Mobile announced its market-changing 4th phase of Uncarrier. The deal is the first of its kind to be introduced as a way to help customers (particularly families) get away from their contracts with other carriers by paying their early termination fees, and giving them money towards their old phones. Since then, more than 80,000 customers have posted “Break-up Letters” to social media by people who have made use of the … [read full article]

Tmo execs talk Macklemore, Sprint buyout and AT&T in interview with NYT

What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike Sievert and and Braxton Carter, in which the execs discussed the questions we all want to know answers to. Will Sprint buy T-Mobile? What did getting thrown out … [read full article]

Analysts apparently worried by T-Mobile’s moves

If there’s one group of people that constantly provide frustration to my working life, it’s financial analysts. In my role, running TodaysiPhone.com, I come across them a lot. Normally, they’re making crazy predictions about what Apple’s going to release next or daft predictions on the company’s financial results. Normally, they’re wrong. But that’s not what frustrates me the most. As a financial analyst, the focus is never on what really matters the most: The consumer. If what … [read full article]

7-inch Galaxy Tab 3 arriving in stores, available online

A couple of days ago, one of our sources informed us that the 7-inch Galaxy Tab 3 was on its way to T-Mobile stores.  From the keynote announcement at CES on Wednesday, we also knew without doubt that Tmo would begin selling the device. Now, we’ve heard back from two more insiders with evidence to confirm that units are already making their way to stores. Some have arrived. Firstly, above is the most clear proof that it’s here. … [read full article]

What’s next for T-Mobile? VoLTE and low frequency

T-Mobile may not be well-known for having the best coverage in the States, but thankfully it knows it and its focus is clearly on making sure that changes. The most immediate-term plans are about getting the right foundation laid. That means rolling out LTE to as many markets as possible, as quickly as possible. In the long term, things look even better for the magenta carrier. It’s much more about making the coverage better, and not just … [read full article]

T-Mobile’s Uncarrier 4.0 plans – ETFs covered, $0 down on great phones and break-up letters written

As we heard a while back, this is T-Mobile’s next phase of Uncarrier. It’s not just a promotion that last just a few weeks. It’s here to stay. According to some surveys, 78% of customers would switch if someone paid their ETF. Legere made a joke about AT&T customers who could leave, take advantage of Uncarrier 4.0, then if you don’t like it, go back  and take advantage of AT&T’s $450 to switch offer. You’ve lost nothing. … [read full article]