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Mike Sievert being promoted to COO in T-Mobile executive re-shuffle

In an email sent out to all T-Mobile employees this morning, John Legere outlined a corporate re-shuffle taking place at the Un-carrier. Undoubtedly, the biggest news is Mike Sievert’s move from CMO (chief marketing officer) to COO (chief operating officer). In the memo to staff – which we’ve been able to look at (thanks to our sources) – Legere states that he has … [read full article]

Legere: “We are not an underdog brand”

T-Mobile has become the most talked about carrier in the U.S. wireless industry. Its bold Uncarrier moves have made it the talk of the town. Its growth and popularity since starting Uncarrier have been incredible. And many will put this boldness and success down to one person: John Legere. More often than not, tech reporters will come away from a T-Mobile press event with comments on … [read full article]