As predicted yesterday, T-Mobile’s 2nd of three days of announcements involves the discounting of tablets. Pricing has been designed in a way that the company’s LTE tablets now cost a similar amount to the Wi-Fi only models on the hight street.

“If you’re stuck on Wi-Fi, you can now come to T-Mobile and upgrade to a 4G LTE-enabled model for nothing down and pay no more than you’d pay for the cheaper Wi-Fi-only model, with any postpaid activation on a 1GB or more mobile internet plan with no annual service contract. For example, pay the Wi-Fi price of $499 instead of $630 for the 4G LTE-enabled 16GB iPad Air. Or pay the Wi-Fi price of $200 instead of $312 for the 4G LTE Samsung Tab 3. Voice customers adding the 1GB tablet plan for free for the rest of 2014 also fully qualify for these reduced prices.”

‘Operation Tablet Freedom’ is the official marketing name for this latest phase of the Uncarrier movement, and it removes the cost normally associated with choosing a cellular tablet over a Wi-Fi only one. Not only do the tablets cost the same as their Wi-Fi only counterparts, T-Mobile’s also giving almost 1.2GB of data each month by adding your tablet to your existing postpaid voice plan for free.

And, for both new and existing customers, T-Mobile is offering $10 off its most popular internet data plans starting April 12th through the end of 2014. For voice customers, what that means is you can get up to 1GB of 4G LTE data free every month through the end of the year. Combined with the 200 MB of free data you already automatically get every month with T-Mobile’s previously announced “Free Data for Life” offer that comes to nearly 1.2GB of free 4G LTE data every month through the end of 2014. If you love living beyond the Wi-Fi zone – and want to keep enjoying that tablet freedom beyond 2014 – you can get it starting at just $10 a month with voice service next year.

This latest addition to T-Mobile’s tempting offers joins the Simple Starter plan announced yesterday and is just the second of three announcements being made this week.

UPDATE – Round-up Bullets: 

•  A T-Mobile 4G LTE + Wi-Fi tablet for zero down and pay no more than you’d pay for the cheaper Wi-Fi-only model of the same tablet.
• 1GB of free 4G LTE data each month (with qualifying postpaid voice service), combined with the 200MB of free data you already automatically get every month with T-Mobile’s previously announced “Free Data for Life” offer that comes to nearly 1.2 GB of free 4G LTE data every month through the end of 2014.
• Access to T-Mobile’s JUMP! program and Contract Freedom program, where T-Mobile will pay every penny of your ETFs from another carrier when you trade-in your existing tablet at T-Mobile, including Wi-Fi only tablets, and upgrade to your latest-generation tablet of choice at the new lower same-as-Wi-Fi prices.
• And whether you are an individual or small business customer, you can take advantage of all the above plus enjoy all the benefits of our Simple Choice plan with no annual service contracts, no overage charges while on T-Mobile’s lightning fast network, no upgrade hassles with T-Mobile’s revolutionary JUMP! program, and with “the world as your network at no extra charge.”

To read the full announcement, head on over to T-Mobile’s official newsroom.