With the release of the Galaxy S 4 around the world comes the inevitable onslaught that is the Samsung marketing machine. Once again they are taking the opportunity to take some shots at their biggest competitor…the iPhone and its lack of Galaxy-specific features like Air View technology, S Beam file transfer and Drama Shot. While some of these features are more gimmicky than others and need more time to be fleshed out (see my hands-on with Smart Gesture), Samsung still wants you to have the option of sitting at a pool party and beaming pictures all around. As anyone who has ever sat and ate a plate of ribs knows, the opportunity to answer your phone without touching it certainly has a lot of promise.

Million dollar question: Is Samsung’s “pool party” commercial better than Microsoft’s fanboy fight?

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