LG isn’t wasting any time getting the jump on Samsung with this billboard in Times Square. Classy or tacky marketing? I’ll let you be the judge but as I just hunted this down in Times Square after seeing it pop up online earlier this morning, it definitely had people stopping and talking. That likely serves Samsung better than LG since at least some of the people I overheard talking seemed well aware that Samsung has a big unveiling today. To be clear, I’m not saying they just read the signs and saw todays date, but genuinely aware that Samsung is set to launch something big. All that money Samsung is spending on marketing just continues to do wonders for word of mouth.

Begun this Times Square marketing war has.