At T-Mobile’s IAB NewFronts presentation, the Un-carrier announced its plans to expand T-Mobile Advertising Solutions. 

Part of its plan is to expand its in-store Retail Media Network (RMN) to over 20,000 screens in T-Mobile and Metro by T-Mobile stores nationwide. The Un-carrier also plans to increase its mobile inventory via the T Life app. It also plans to add global streaming media company, Plex, as a connected TV (CTV) partner. 

T-Mobile’s SVP and Chief T-Ads Officer, JP Colaco, said: 

“T-Mobile has a simple mission: Be the best in the world at connecting customers to their world. T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers.”

Through this expansion, T-Mobile hopes to create an omnichannel approach to establish a genuine connection with its customers. 

To read more on its expansion plans, you can visit this page.