T-Mobile challenges rivals to make similar Price Lock commitment
T-Mobile has just revealed a daring challenge for its competitors. Earlier today, the Un-carrier has released a new ad campaign that targets AT&T and Verizon’s customers. This is because its two competitors have recently raised their rates. And even worse, Verizon has come up with an Economic Adjustment Charge fee that T-Mo believes is a new “made-up fee.” As a way of attracting affected customers to switch, T-Mobile is offering up to $1,000 to customers when they … [read full article]