T-Mobile, this morning, announced a new set of prepaid plans. Dubbed Simply Prepaid, the plans start at $40 per month and are similar to Simple Choice post-paid plans, in that they all offer unlimited data, talk and text, with a set allowance – up to 5GB – of 4G LTE data. The aim: To cement its position as the No.1 prepaid carrier.

There are three Simply Prepaid plans, outlined below:

• $40 per month – Unlimited data, talk and text (1GB of 4G LTE data)
• $50 per month – Unlimited data, talk and text (3GB of 4G LTE data)
• $60 per month – Unlimited data, talk and text (5GB of 4G LTE data)

These plans come with “fewer bells and whistles” than Simple Choice, but the core allowances are the same, and customers can use Wi-Fi calling at no extra charge. However, there’s no mention of any of Simple Choice’s other benefits like music streaming or international data. So it would seem that these are very stripped down versions of Simple Choice. Nevertheless, the allowances are competitive.

The fine print reveals that Data Stash, Simple Global, Music Freedom and other Simple Choice features are not included. What’s more, the speeds are restricted too. Even in areas with wideband LTE, your speed is restricted to 8Mbps maximum.

“There’s a reason the Un-carrier continues to be #1 in prepaid, and it starts with our willingness to break the rules and give customers better choices,” said John Legere, president and CEO for T-Mobile. “We will never stop eliminating customer pain points.  The 1.2 million net new prepaid customers who joined T-Mobile last year already see that value, and we have no plans to stop there.”

The plans will be available from T-Mobile.com and in retail stores from January 25th, 10 days from now.

Source: T-Mobile