(Update: Legere’s in on the act) Mike Sievert teases Uncarrier 5.0, promises “big throw-down”
It seems like ages since we got the last major Uncarrier phase at CES in January this year. Three months can certainly seem like a long time in tech. But just to reassure us that phase 4.0 wasn’t the last, Mike Sievert, the company CMO teased the upcoming major changes last night.
Uncarrier 5.0 is coming very soon:
It’s time for another big throw-down from T-Mo. We’re changing wireless for the better, again. Just watch our next move, coming VERY soon.
— Mike Sievert (@SievertMike) April 9, 2014
And it involves more than one “move”:
I guess I should say moves. Watch our next moves, as in, more than one. So many problems to solve in this market.. just getting started!
— Mike Sievert (@SievertMike) April 9, 2014
As for what that next phase is, we don’t know. We’ve received a handful of guesses and vague speculations, but not enough to bring an informed report, or write up about it. Will it involve data? Will it be another handset pricing structure change? Truth is, this time out, I don’t know. I’d still love to hear your thoughts.
What are your biggest pain points as a U.S. wireless consumer? What needs changing?
Update 1 – Not Uncarrier 5.0, but something “exciting” nonetheless:
Update 2 – John Legere has teased that the next move is happening “any minute now!”
As always, if you want to share any tips/hints with us, hit me up on email: cam@tmonews.com.