Target took to its company blog this evening and confirmed the announcement of “brightspot,” it’s new prepaid offering with T-Mobile launching October 6th.

We know guests are looking for customizable and convenient mobile plans that won’t break the bank. Starting Oct. 6, Target will offer guests more options and flexibility with brightspot, the Bullseye’s fresh, new mobile program. brightspot brings together the mobile phone plans you want with the devices you desire.

Target highlights two rate plans, a $35 offering talk and text option and a $50 per month plan that offers unlimited talk, text and 1GB of 4G web. Perhaps the most enticing aspect of being a “brightspot” customer: every six months of paid service is rewarded with a $25 Target GiftCard. On top of that current Target REDcard holders will receive a five-percent discount on the two rate plans.

All in all, brightspot seems like a direct attempt at competing with Walmart’s Straight Talk and other prepaid MVNO services. Given that the service itself will launch out of the gate with LTE availability on T-Mobile’s network, it’s already got a leg up over the competition. If all of this sounds good, you can make your way with your unlocked GSM device to Target or pick up one of the select brightspot models on October 6th.

Target