Triple Video Fun: T-Mobile Announces New LTE Markets, Uncarrier 2.0, JUMP!
In the off-chance you missed T-Mobile’s live-stream of their July 10th “Boldest Moves Ever” event, the carrier has posted a number of videos from the event that highlight the major announcements. We’ve already seen T-Mobile’s CMO unveil Simple Choice with no credit check, but this time around we’re looking at the carrier announcing major LTE market launches, JUMP! and “boldest moves ever.”
CTO Neville Ray announces that T-Mobile’s 4G LTE network now reaches 157 million people across the United States – far exceeding the company’s stated mid-year goal of reaching 100 million people. The advanced 4G network is live in 116 metropolitan areas.
CEO John Legere unveils Un-carrier 2.0 and welcomes customers who have switched from AT&T to T-Mobile.
Watch CEO John Legere and CMO Mike Sievert explain why JUMP! attacks the single most offensive wireless practice — waiting 2 years to upgrade your phone.