T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a huge chunk of cheese.

While other wireless carriers restrict iPhone 5 with annual contracts, data limits and congested networks, T-Mobile doesn’t. Now your iPhone 5 can be as great as an iPhone 5. Learn more at T-Mobile.com/iPhone5

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