Generally speaking, I don’t usually look at T-Mobile news outside the US, but this marketing campaign used by T-Mobile in the Czech Republic is just awesome. It’s definitely NSFW by American standards and this kind of promotion would never, ever be tolerated by parents, mall security and the politically correct police we have stateside. Unfortunately, we don’t know when or if the Xperia Z will ever land on T-Mobile US and given the lack of Sony options here in years past, we don’t expect it to ever arrive. Still, I appreciate publicity stunts and good marketing as well as the next guy and this certainly hits both of those nails right on the head. Let’s be honest though, the attempts to show just how “waterproof” the Xperia Z is would have be equally as valid if she was completely covered and just as wet, but it’s a lot more fun this way.

There’s a few more images at the source link, including one of the male model for all you women out there.

XperiaBlog.net via Xperia.CZ