If there’s one thing I can absolutely say about HTC hardware, it’s the pride the company puts in to ensuring they combine the best of engineering and design to make something special. A new 85 second video from HTC highlights exactly that as the HTC One creative director and Senior Director of Manufacturing Design walk you through the thought process that went into the design and build of the upcoming HTC flagship. Even as the Galaxy S IV launch moves into a single digit wait period, I can’t wait to get my hands on the One and see what kind of premium hardware HTC has put together. Come on T-Mobile, take my monies!

The new One: bold design and engineering coming together. Watch the innovative processes that help mold and shape the new HTC One. This behind-the-scenes look also shows the thought process of HTC’s designers as they pursued the most innovative methods of phone construction to date.

YouTube