With T-Mobile already hitting Verizon on their recently announced Share Everything plans, they’re turning their attention to AT&T’s morning announcement of their own shared data plans unveiling in late August.

Penned by T-Mobile’s Direct of Product Marketing, Harry Thomas, T-Mobile points out that AT&T’s plans are costly, complicated and overall just not good for the customer. Read the statement below:

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Full Statement:  

“Unlike AT&T and Verizon, T-Mobile does not plan on introducing shared family data plans and believes consumers will not benefit from that model. AT&T and Verizon shared family plans are:

· COSTLY – AT&T and Verizon are charging more for what consumers want by raising rates on data, but promoting the “value” by pointing to unlimited talk and text even though today many consumers use less of these services.
· COMPLICATED – both plans force customers to share data when many customers don’t know how much data they’re using, which makes it hard to stay within their limit when trying to balance multiple users.
· PUNITIVE – At the same time that AT&T and Verizon are making it harder for customers to manage overages, they are also charging overage rates of $15/GB for accounts with at least one smartphone.

Conversely, at T-Mobile we believe that:

· Customers who pay more, should get more – Rather than having to account for each device on a shared family data plan, T-Mobile customers can use their existing data plan to power multiple devices, while still saving hundreds of dollars annually.
· Data should be worry-free – With T-Mobile’s unlimited data plans, there is no surprise data cap or bill shock.
· Data plans should be flexible and affordable – At T-Mobile, customers have the option of only paying for the amount of data each member of the family believes they will need.” – Harry Thomas for T-Mobile