While T-Mobile and Verizon are cutting deals over spectrum, T-Mobile’s still taking shots at their competition. Verizon’s new Share Everything plans launch this week and they’re a big shift away from the traditional style of pay-per-line rate plans we’ve seen in the industry thus far. Verizon’s new plans have no doubt created a lot of discussion across the web, the majority of it viewing Verizon’s new rate plan options negatively. T-Mobile feels the same way and they’ve expressed as much in a new blog post:

For more reading, head over to Verizon’s site to read all about their new Shared Everything plans.

Full Blog Post:

T-Mobile’s Take on Verizon’s Share Everything Plans: Costly, Complicated, Punitive

By Harry Thomas, Director of Segment Marketing 

Verizon’s new Share Everything plans launch this week. These new plans extend the old concept of shared minutes and messages to what consumers want most (and more of) in a 4G world…data. Verizon’s plans have generated lots of discussion among wireless consumers. Like any smart competitor, we’ve done our homework to understand how Verizon’s plans measure up to the value that T-Mobile offers and whether they truly are in the best interest of consumers.  Here’s our take:

• They’re COSTLY – Verizon is charging more for what consumers want by raising rates on data, but promoting the “value” by pointing to unlimited talk and text even though today many consumers use less of these services. This is especially true for add-a-lines – now with Verizon’s Share Everything plans, adding a line starts at $30/month for a basic phone (non-smartphone) and, for accounts with at least one smartphone, requires unlimited minutes whether customers want unlimited or not.

• They’re COMPLICATED – Verizon is forcing customers to share data when many customers don’t know how much data they’re using, which makes it hard to stay within their limit when trying to balance multiple users (not to mention the family data hog).

• They’re PUNITIVE – At the same time that Verizon is making it harder for customers to manage overages, they are also increasing overage rates from $10/GB to $15/GB for accounts with at least one smartphone.

Before these plans were announced we said this approach would not deliver a better value to customers and would be complicated for families to manage. Now that we have the details, we’re even more convinced.  As this accompanying chart shows, for customers looking for fast, 4G data at an affordable price….it’s a great time to be with T-Mobile.