T-Mobile announced a brand new feature today allowing their Direct Carrier Billing service to be used for the purchase of digital games, gaming and social networking credits, music, videos and other digital offerings. T-Mobile’s new Direct Carrier Billing service will those purchases to be billed directly to the customers T-Mobile account using the web on their PC, smartphone, netbook or tablet.

“As the growth in mobile purchasing explodes, we want to be at the forefront in helping customers more easily purchase digital content and services,” said Brad Duea, senior vice president of value added services, T-Mobile, USA. “In 2009, T-Mobile was the first U.S. carrier to offer direct carrier billing for the Android Market. With this new program, we’re extending the hassle-free payment experience to browser-based purchases from virtually any online source and across a variety of mobile devices, delivering more purchasing power to mobile-centric consumers.”

Initially T-Mobile will utilize the billing services of BilltoMobile, Boku, OpenMarket, Payfone and Zong to simply the “browser-to-purchase experience for consumers, eliminating the need to manually enter credit card information.” T-Mobile customers will be able to visit trusted online storefronts with the ability to make secure purchases and have the transaction billed to their monthly T-Mobile account. Direct Carrier Billing will be available later this month with T-Mobile customers being presented at the time of checkout an option to use their T-Mobile account to charge the purchase.

Full Press Release:

T-Mobile USA, Inc. today announced Direct Carrier Billing – a nationwide purchasing program to provide customers the convenience of securely purchasing digital content and services from their web-enabled device. With Direct Carrier Billing, T-Mobile customers can conveniently charge online purchases of digital games, gaming and social networking credits, music, videos and other digital content offerings directly to their existing T-Mobile account right from the Web browser of their connected device – whether a PC, smartphone, netbook or tablet.

“As the growth in mobile purchasing explodes, we want to be at the forefront in helping customers more easily purchase digital content and services,” said Brad Duea, senior vice president of value added services, T-Mobile, USA. “In 2009, T-Mobile was the first U.S. carrier to offer direct carrier billing for the Android Market. With this new program, we’re extending the hassle-free payment experience to browser-based purchases from virtually any online source and across a variety of mobile devices, delivering more purchasing power to mobile-centric consumers.”

T-Mobile Direct Carrier Billing, which will initially utilize billing services provided by BilltoMobile, Boku, OpenMarket, Payfone, and Zong, simplifies the browse-to-purchase experience for consumers, eliminating the need to manually enter credit card information.

T-Mobile subscribers will be able to visit a wide variety of trusted online storefronts and merchant websites to make secure purchases and have those transactions appear on their monthly T-Mobile bill. As the new offering continues to expand, additional strategic billing service partners and content providers will be added to the program.

Payments that are processed using direct carrier billing will be secured and monitored by both T-Mobile and the billing service partners. Extensive fraud controls, age-appropriate content blocking and spending limit management tools will be available to provide T-Mobile customer with a secure environment for purchasing premium content from trusted brands and merchants. In addition, a two-step customer authentication and purchase verification process will ensure a secure transaction.  Purchases will also be detailed on the customer’s monthly T-Mobile bill so they know exactly what they are paying for.

Pricing and Availability:

Direct Carrier Billing is expected to be available later this month. Once available, T-Mobile customers will simply be presented with this option when purchasing online content from participating providers using their mobile device. While standard data and text rates apply, there is no additional fee for T-Mobile subscribers to use Direct Carrier Billing. T-Mobile customers may opt-out of Direct Carrier Billing at no additional charge by contacting T-Mobile’s Customer Care.