Chalk up one more T-Mobile win in the J.D. Power Wireless Retail Sales Satisfaction study! This win marks T-Mobile’s fourth consecutive highest ranking in the J.D. Power category which measures sales staff, price/promotion, store facilities and store displays.

“To achieve this ranking even once is an honor. To see T-Mobile ranked highest four consecutive times reflects the hard work our retail sales employees put into ensuring a consistently excellent sales experience each and every time a customer walks through the door,” said Ami Silverman, senior vice president of sales, T-Mobile USA. “Beyond the value of T-Mobile’s devices and plans, it’s the value of our people that retains our customers’ loyalty and trust, and that’s something we never take for granted.”

Way to go Magenta!

T-Mobile USA Tops Fourth Consecutive Retail Customer Satisfaction Study

Company Honored With Additional Distinction as a “Service Champion” Across Twenty Industry Sectors

BELLEVUE, Wash. – Feb. 17, 2011 – T-Mobile USA, Inc. continues its streak of recognition for excellence in customer satisfaction with the fourth consecutive highest ranking in J.D. Power and Associates’ Wireless Retail Sales Satisfaction Study^SM. In the Volume 1 results announced today, T?Mobile ranked not only highest overall, but in each area for which the study measured customer satisfaction.

“To achieve this ranking even once is an honor. To see T-Mobile ranked highest four consecutive times reflects the hard work our retail sales employees put into ensuring a consistently excellent sales experience each and every time a customer walks through the door,” said Ami Silverman, senior vice president of sales, T-Mobile USA. “Beyond the value of T-Mobile’s devices and plans, it’s the value of our people that retains our customers’ loyalty and trust, and that’s something we never take for granted.”

T-Mobile continues to reap the rewards of its focus on the entire retail customer experience, from employees’ commitment to customer satisfaction at retail locations, to the value of its device and plan offerings at those locations. According to the study results announced today, T-Mobile surpassed all other national wireless carriers in both the overall retail satisfaction ranking, and in each of the following four categories that make up that ranking:

• Sales staff
• Price/promotion
• Store facility
• Store display

T-Mobile also received recognition today as a J.D. Power 2011 Customer Service Champion—one of only 40 companies to have earned this distinction this year. To qualify for inclusion on this elite list, companies must not only excel within their own industries, but also must stand out among leading brands in 20 major industries evaluated by J.D. Power and Associates.

The Wireless Retail Sales Satisfaction Study^SM result and recognition as a 2011 Service Champion comes on the heels of T-Mobile’s second-consecutive highest ranking in J.D. Power and Associates’ Wireless Customer Care Performance Study^SMonly two weeks ago. T-Mobile has topped the rankings in the two previous Wireless Retail Sales Satisfaction Studies and in the four previous Customer Care Performance Studies¹, demonstrating the company’s commitment to delivering superior customer service wherever customers need it: Online, over the phone and in retail stores.

Results of the 2011 J.D. Power and Associates Wireless Retail Sales Satisfaction Study^SM Volume 1 are based on 8,501 Internet survey interviews conducted between July 2010 and December 2010.

More information about J.D. Power and Associates studies can be found at http://www.jdpower.com.